When it comes to selling your home in Cary, Raleigh, Apex, or Durham, choosing the right marketing tool is crucial. A Zillow 3D tour and a listing film each have unique strengths. Which one should you use? Let's dive in.
What a 3D tour is actually good at
A 3D tour is excellent for showing the inside of your home in a virtual environment. It allows buyers to explore your property at their own pace and from any device. This can be particularly helpful for homes in Cary, Raleigh, Apex, or Durham that are harder to show in person.
With a 3D tour, you can also highlight unique features like a stunning backyard or a beautiful floor plan. It's a great way to make your home stand out on the Zillow platform.
What a film is actually good at
While a 3D tour is great for inside shots, a film offers a more immersive and engaging experience. It can showcase the curb appeal of your home, the neighborhood, and the surrounding areas. A 48-hour turnaround is also a huge advantage, allowing you to get your film up on Zillow quickly.
A film can also be used for vertical reel marketing for listings, which can increase your visibility and attract more buyers. Whether you're in Cary, Raleigh, Apex, or Durham, a high-quality film can make all the difference in standing out.
Where buyers drop off
Buyers often drop off when they can't visualize themselves living in the home. A 3D tour can help with this, but it doesn't provide the same level of engagement. A film, on the other hand, can make the home feel more like a reality, which can help buyers make a decision.
Buyers also often drop off when they can't imagine themselves living in the neighborhood. A film can help with this by showing the surrounding areas and highlighting the community features. This can be particularly important in Cary, Raleigh, Apex, or Durham, where the neighborhood can make a big difference in the buyer's decision.
Using both without doubling your budget
Using both a 3D tour and a film can be an effective strategy, but it doesn't have to double your budget. A 3D tour can be created for a one-time fee of $149, while a film can be created for a monthly fee of $299. This means you can get both a 3D tour and a film for a total of a modest amount per month.
Using both a 3D tour and a film can also help you reach more buyers. A 3D tour can be used to attract buyers who prefer to shop online, while a film can be used to attract buyers who prefer to shop in person. This can help you reach a wider range of buyers in Cary, Raleigh, Apex, or Durham.
The order that works
The best order to use a 3D tour and a film depends on your specific needs. If you want to attract buyers who prefer to shop online, start with a 3D tour. If you want to attract buyers who prefer to shop in person, start with a film.
You can also use both a 3D tour and a film to create a complete marketing strategy. For example, you can use the 3D tour to attract buyers who prefer to shop online, and then use the film to attract buyers who prefer to shop in person. This can help you reach more buyers in Cary, Raleigh, Apex, or Durham.
See a finished listing film
Smart Stuff Studios is a creative studio in Cary, North Carolina. One team produces the listing film, the local search work and the wall art. Talk to a human: (404) 825-1118 · [email protected].
See a finished listing film