As a real estate professional in North Carolina, you know how important it is to have a professional listing video for your clients. But do you know what the MLS actually requires for listing media? This guide will help you create compliant videos that will increase your listing's visibility and drive sales.
What MLS actually requires for listing media
Raleigh, Cary, Apex and Durham agents see the same thing every week: a listing that looks like everyone else's on the first screen.
The MLS has specific requirements for what types of media are acceptable for listing properties. These include high-quality photos, 3D virtual tours, and listing videos. The videos must be professional, informative, and compliant with Fair Housing laws.
For your listing videos to be compliant, they must not promote discrimination based on race, color, national origin, religion, sex, familial status, or disability. This means you cannot show any content that could be considered discriminatory or biased.
Fair Housing: what you can show and what you cannot
When creating your listing videos, it's important to be aware of Fair Housing laws. You can show any content that is neutral and does not promote discrimination. This includes features of the home, such as the kitchen, bathrooms, and bedrooms.
However, you cannot show any content that could be considered discriminatory or biased. This includes any content that promotes stereotypes or negative associations with certain groups of people. For example, you cannot show a home with a large backyard if you know that the neighborhood is primarily made up of single-family homes.
The audio, licensing and music checklist
When creating your listing videos, it's important to ensure that the audio is clear and professional. You should also make sure that you have the proper licensing for any music or other audio that you use in the video.
If you use any music or other audio that is not licensed, you could be in violation of copyright law. This could result in legal action against you and could damage your reputation as a real estate professional.
Where listing video lives on your listing sheet
Once you have created your compliant listing video, you need to make sure that it is placed on your listing sheet. This will ensure that the video is visible to potential buyers and will increase your listing's visibility.
You should place your listing video in the designated area on your listing sheet. If you have multiple videos, make sure that you have enough space to display all of them.
A pre-publish checklist you can reuse
To ensure that your listing video is compliant, you should use a pre-publish checklist. This checklist should include all of the requirements that the MLS has set for listing videos. By using this checklist, you can ensure that your video will be compliant and will increase your listing's visibility.
You can find a pre-publish checklist for listing videos on our blog. The checklist includes everything that you need to know to create a compliant video, including information on Fair Housing laws, audio, licensing, and music.
Get a compliant listing film in 48 hours
Smart Stuff Studios is a creative studio in Cary, North Carolina. One team produces the listing film, the local search work and the wall art. Talk to a human: (404) 825-1118 · [email protected].
Get a compliant listing film in 48 hours